Top 7 Ways to Generate Quality Leads Through Facebook & Google Ads
Adver Digify .
May 26, 2025 .
Introduction
In today’s digital-first world, generating high-quality leads is the key to growing any business. While traditional marketing methods are fading, Facebook Ads and Google Ads have become powerful tools for attracting the right audience at the right time. But how do you ensure you’re not just getting clicks — but actual leads that convert?
In this blog, we’ll break down 7 proven ways to generate quality leads through Facebook & Google Ads, tailored for Indian and local businesses.
1. Target the Right Audience (Don’t Waste Budget!)
Whether you’re running ads on Facebook or Google, targeting is everything.
✅ Use filters like location (e.g., Patna), age, gender, and interests.
✅ On Google, use keywords your audience is searching (e.g., “best digital marketing agency in Patna”).
✅ On Facebook, create Lookalike Audiences from existing customer data to reach similar people.
🎯 The more accurate your audience, the better the lead quality.
2. Create a Strong Offer (That Solves a Problem)
No one clicks on a boring ad. Your ad copy should clearly answer:
What’s in it for the user?
Why should they care now?
✅ Use offers like: “Free Consultation,” “Limited Time Discount,” “Book Your Free Audit,” etc.
✅ Make the offer valuable enough that the user wants to submit their info.
3. Use Lead Forms (Don’t Send Them Away)
Instead of sending users to an external website (which may load slowly), use Lead Form Ads directly on Facebook or Google (via Lead Extensions).
Benefits:
Quick to fill
Higher conversions
Mobile-friendly
🔥 Tip: Ask only essential info — like name, phone number, and service interest.
4. A/B Test Your Ads (Never Run Just One)
Don’t assume your first ad is the best. Always test:
2–3 different images or videos
Different headlines and call-to-actions
Alternate targeting groups
🔹 5. Use Retargeting to Win Back Lost Visitors
Many people will see your ad but won’t fill the form the first time.
👉 Use retargeting ads to follow up with them on Facebook or display ads via Google.
✅ Show them testimonials, offers, or reminders
✅ This boosts trust and brings back warm leads
6. Optimize Your Landing Page (If Using One)
If you’re sending traffic to a website:
✅ Keep the page simple and mobile-optimized
✅ Highlight benefits clearly
✅ Add strong CTAs (e.g., “Call Now,” “Get Free Quote”)
✅ Include social proof (testimonials, logos, ratings)